Deciding on an Attractive Business Name

A business letter is not an ordinary communication.

Write your business letter right and you will succeed.

The Business Letter Form

Remember the business letter is NOT a report.

A letter is a letter.

The Business Letter Format

Always begin your business letter with a subject reference.

The Business Letter vs. Email Letter.

Business Letter Language Guide

Most people don't realize it, but one of your first and most important business decisions can be picking your business name. So choosing a business name such as "Phorgetmeekknot" is not a good idea. A great name does this and is memorable.2) An attractive business name needs a visual element.What popped into your head when you read "Phorgetmeekknot?" So you want your business name to have a strong visual element to it.

3) An attractive business name should have a positive connotation.Many words suggest both literal meanings and emotional meanings. When you create your business name, you need to choose words that suggest positive meanings that people will associate with your business while making sure that these meanings are suitable for your business. So, don't name your business Dad's Cookies if you're going to be selling Tofu. 4) An attractive business name should allude to what your business does.You need to be sure that your new business name gives your potential clients some clues about what you actually do. Including a descriptive component in your name can help customers understand the nature of your business. 6) An attractive name should distinguish you from your competitors.If your top competitor is Jewelry Works, you should not choose the business name, Jewelry Worx or Working Jewelry. 8) A lasting business name should not violate IP rights.You must be sure to choose a name that does not violate the intellectual property rights of another business or organization with the name you choose, which could put your ability to use the name in jeopardy. If you want to trademark your business name you should search the US Patent and Trademark Office website before you choose your name. One last tip: think about colors and images when you're choosing a business name. Colors and images will be an important component of your business logo and other business promotion materials and your business web site. For more business tips or information about starting or developing your business visit